As the Creative Director at Fieldd, an all-in-one growth and automation platform for service-based businesses, I lead the brand’s creative direction across web, product, and marketing. I’ve developed Fieldd’s core brand identity and contributed to UI/UX design across the customer app, worker app, and CRM platform. I’ve led and built high-converting brand new website, ideated video campaigns, and played a key role in launching new products like Fieldd Sites. My work has elevated user engagement, streamlined onboarding, and strengthened Fieldd’s position as a trusted leader in the industry. Note: Fieldd has since updated their website after my departure, so the current version does not reflect my capabilities as a web designer.