I led ideation, photography, and production for Pizza Hut’s Super Bowl 2018 social campaign, which generated over 4.5M impressions, boosted engagement by 38%, and drove a significant spike in inbound traffic during game week. For the 12 Days of Toppings holiday campaign, I created playful, seasonal content that delivered a 27% lift in follower growth and a 22% increase in website visits, building an engaged online community and strengthening Pizza Hut’s digital presence.