As Senior Art Director for LUSH Handmade Cosmetics, I led the creative development of a campaign that celebrated the brand’s artistry and commitment to natural self-expression. I directed concept development, photography, and post-production to merge human form with elemental visuals. Each campaign image was designed to reflect the abstract beauty of the products themselves, echoing the colors, textures, and sensory experience found in LUSH’s iconic bath bombs and handmade cosmetics. By blending bold imagery with LUSH’s ethos of sustainability and individuality, the campaign delivered a powerful visual narrative that elevated brand recognition.