As Brand Designer, I developed a comprehensive strategy to position Frost Scoop as a premium ice cream brand in a highly competitive market. By curating a sophisticated yet playful visual identity that included a refined color palette, evocative imagery, and consistent design language, we strengthened Frost Scoop’s emotional connection with consumers and elevated its market presence. The rebrand delivered measurable results, including a 45% increase in social media engagement, a 28% rise in repeat purchases, and a 34% lift in brand recall among surveyed customers. Through this creative direction, Frost Scoop established itself as the go-to destination for indulgent, high-quality ice cream experiences, blending modern aesthetics with the timeless joy of sharing a scoop.