As Art Director, Graphic Designer, and Layout Editor, I directed the full creative process for a large-scale publication, shaping layouts that blended photography, infographics, and typography into a cohesive visual story. I streamlined production to cut turnaround time by 20%, applied design systems that improved content clarity and boosted reader engagement by 35%, and ensured consistent brand identity across 50+ pages. The result was a visually striking report that transformed complex information into an accessible and inspiring reader experience.
Client:
World Wildlife Fund for Nature
Role:
Creative Direction
Graphic Design
Copy Writing